Jaywalking laws and being stricter about teaching the Green Cross Code? Getting people to pay attention when they cross the road might be a good place to start. There was this case in Leeds earlier this year where a girl was killed on a crossing on a particularly busy road when she stepped out before the lights changed, and this case where a man was run over by a bus at Leeds bus station. To get to where he was he would have had to walk past 2 signs that said "Buses only. No pedestrians. Go round to the main entrance"