...does what it says on the tin. "Not bad"....
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However, the choice of words implies that it is close to bad, in some sense, so I guess you could make a case for it being in the 25-50% range, strictly worse than the median.
The idea that 'not bad' may be taken to mean better than average scares and confuses me.
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Thinking of it as an English idiom it is a negated inversion: invert to and negate it, so it means good. Hence it could be equated to in the scale above.
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I'm sure I've had hilariously unhelpful conversations where I've tried to clarify "not bad" or "ok" by exaggerating the tone of voice...
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For me, a tone of surprise indicates it is better than I expected, or if I stress the 'bad' bit then I mean it's somewhere on the worse side of the average between good and bad. You see, in English we're left pretty much with just the intonation to give a clue to the illocutionary force of the utterance...
Argh, too much pragmatics teaching lately!
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As several people have noted, the expression might be used coyly, sarcastically, understatedly, etc. I don't think that necessarily alters the phrase's meaning, any more than my saying "gosh, what a fantastic idea" in a sarcastic tone of voice makes the expression mean "that's stupid" in any fundamental sense.
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For me, it's not something I learned but picked up while living here and I generally use it as "OK", i.e. neither particularly good or bad, hence my pick.
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If someone asks me how I am, I nearly always reply 'not bad' in a flat tone. This means I am functioning above the median of my functioning range. (Otherwise I would have said 'not good, of course.)
If you asked me what I thought of a film and I said 'not bad' in a falling tone (probably preceded with 'well'), it would mean it probably wasn't very good at all, but it wasn't the worst thing I'd ever seen (which would probably be 'Rat Race').
What I am now concluding is that the words 'not bad' are utterly irrelevant; it is how they are spoken that matters. I will therefore in future say 'cabbages' instead of 'not bad', while retaining the tonal inflection. That will remove all ambiguity. Thank you for improving the clarity of my speech.
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The former is probably top 25%, the latter just not bottom 25%.
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In purely written forum, I'd take it as "average" unless context strongly suggested otherwise.
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